7 BULLETPOINTS IN UNDERSTANDING OPTIMAL HEALTH
Why Isotonix?

1.  What is the missing link between Health and Disease?  Are we seeing a rise in Auto-immune rates, Cancer, ADD, Depression, etc or is it all Genetic?  What if I told you that whether you have something as minor as Allergies to, as Severe as Cancer, many of you have one thing in common, an inability to optimally digest, absorb and assimilate your nutrition. 

2.  It is not so much, “We are what we eat.” but, “We are what we absorb.”  Research shows there is a PROFOUND relationship between wellness and absorption.  I am saying, if you are not experiencing optimal health, ie allergies, migraines, fatigue, ADD, arthritis, etc, you can guess that you have an imbalance in the health of the intestinal area. (1-5)

3.  Within the digestive tract there is an ecosystem of microbes, actually 3 pounds worth!  These microbes have many functions from helping us assimilate our nutrition, to producing vitamins and protecting us from toxins from entering our blood stream.  When there is an imbalance in this microbe population, toxins and incompletely digested proteins can enter our bloodstream and contribute to disease. (6,7,8)

4.   Medically, the thought is, if I temporarily create a disruption in the flora from antibiotics or other medication, the body will restore itself.  If we cut our finger, will it not heal, naturally?  However, the Million Dollar Question is:  Can our body restore the balance if it is not in balance in the first place?

5.  Where do we get this bacteria from?  Actually, we get it one of a few ways.  First, is from being born through a healthy birth canal (9-12).  Second, is Breastfeeding from a mom with a healthy balance herself (13).  Last, is a continual inoculation of bacteria from our environment and our foods (14).  Unfortunately, much of our fruits and vegetables, which should have these living microbes, have been irradiated.  Worst is, we lose this good bacteria many ways, antibiotics, stress, high sugar diet, birth control, steroids, chlorine, and more!

6.  Evidence of this imbalance is seen all around us:  ulcers, ADD, IBS, Migraine, arthritis, allergies, eczema, food intolerance, fibromyalgia, rheumatism, psoriasis, colon and breast cancer, URI, Acne, PMS. (15-20).

7.  IF there is a PROFOUND relationship between our Wellness and our Ability to Absorb optimally, THEN doesn't’t it make sense to address the health of the intestinal area? AND if we are going to supplement, do so with Nutrition that is-in essence- already digested?  Well, that describes ISOTONIC NUTRITION.

 

REFERENCES

  1. Jackson, P.G. et al. (1981).  Intestinal permeability in patients with eczema and food allergy.  Lancet 1:1285-1286.
  2. Yates VM, Watikinson G, Kelman A.  Further evidence for an association between psoriasis, Crohn’s disease and ulcerative colitis. Br. J Dermat 1982; 106:323-330
  3. Bjarnson I, Williams P, So A. et al Intestinal Permeability and inflammation in patients with Rheumatoid Arthritis; effects of non-steroidal anti-inflammatory drugs.  Lancet 1984;ii:711-4.
  4. Rowe, A.J. Allergic toxemia and migraine due to food allergy.  Calif West Med, 33:785, 1930.
  5. Randolph T.G. Allergy as a Causative factor in fatigue, irritability, and behavior problems in children.  Pediat, 31:560, 1947.
  6. Berg R. Translocation of indigenous bacteria from the intestinal tract, IN:  Dept. of Microbiology and Immunology, Louisiana State School of Medicine.  Human Intestinal Microflora in Health and Disease, Shreveport, L.A:  Academic Press; 1983:333-352.
  7. Garner M.L.G. (1988).  Gastrointestinal absorption of intact proteins, Ann Rev Nutr. 8:329-350
  8. Washaw, A.L. et al. (1974) Protein uptake by the intestine.  Evidence for absorption of intact macromolecules.  Gastroenterology 66:987-992.
  9. Bettelheim KA, Breardon A, Faiers MC, O'Farrell SM. The origin of O serotypes of Escherichia coli in babies after normal delivery. J Hyg (Lond) 1974;72:67–70.[Medline]
  10. Brook I, Barett C, Brinkman C, Martin W, Finegold S. Aerobic and anaerobic bacterial flora of the maternal cervix and newborn gastric fluid and conjunctiva: a prospective study. Pediatrics 1979;63:451–5.[Abstract]
  11. Lennox-King SMJ, O'Farrell SM, Bettelheim KA, Shooter RA. Colonization of caesarean section babies by Escherichia coli. Infection 1976;4:134–8.[Medline]
  12. Lennox-King SMJ, O'Farrell SM, Bettelheim KA, Shooter RA. Escherichia coli isolated from babies delivered by caesarian section and their environment. Infection 1976;4:139–45.[Medline]
  13. Mata LJ, Urrutia JJ. Intestinal colonization of breast-fed children in a rural area of low socioeconomic level. Ann N Y Acad Sci 1971;176:93–108.
  14. Finegold SM, Attebery HR, Sutter VL. Effect of diet on human fecal flora: comparison of Japanese and American diets. Am J Clin Nutr 1974;27:1456–69.[Medline]
  15. Michals K and Matalon R, Phenylalanine metabolites, attention span and hyperactivity.  Am J Clin Nutr 185: 42(2):361-5.
  16. Birdsall TC.  Campylobacter pylori and its association with duodenal and gastric ulcers.  Applied Clinical Nutrition Seminar; Seattle, WA; June, 1989 [Presentation].
  17. Moore WEC, Holdeman LV. Discussion of current bacteriological investigations of the relationships between intestinal flora, diet and colon cancer.  Cancer Res 1975; 35:3418-3420.
  18. Gorard DA, Gomborone JE, Libby GW, Farthing MJG.  Intestinal transit in anxiety and depression. Gut 1996;39:551-555.
  19. The metabolism of the intestinal microflora and its relationship to dietary fat, colon and breast cancer.  Prog. Clin. Biol. Res. 655-85/222. 1986.
  20. Hgenel H, Bendig J. Intestinal flora in Health and Disease.  Prog Food Nutr Sci 1975; 1:21-64.

© 7 BULLETPOINTS IN UNDERSTANDING OPTIMAL HEALTH
DEBIWALDECK-ITB CORP

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